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Outfits vs Looks

Why is it important to understand outfits vs looks? Because it’s typical in the glamour industry for photographers to limit the number of outfit changes. The rationale is that changing outfits takes time, and more time spent changing results in less time available for shooting. To balance the needs of clients with the practical constraints of time, I suggest thinking in terms of “looks” rather than outfits. You can create an outfit ensemble so that one look can provide a variety of options.

As seen in the photo above, an outfit ensemble allows for the progressive removal of clothing revealing subtle changes in the look at every stage. She begins fully dressed for the outdoor shoot with a warm coat, then removes it to reveal a light jacket, and then finally just the dress. The point is one ensemble yields multiple options allowing the client to quickly undress without leaving the set. After that “look” is exhausted, the client can return to a changing room and begin fresh with an entirely different look.

In the next image, you’ll see the model begins with just a black dress. The middle image shows how her “look” changed by adding the black leather dress. And in the final image, she changes from her trainers to the leopard-skinned boots to seamlessly move from 2 looks to three.

outfits vs looks

outfits vs looks

outfits vs looks

With all of that in mind, limit yourself to no more than 3-4 different looks. With careful planning, each ensemble will provide maximum variation with minimal changing time.

“These are stunning. Thank you for once again, exceeding my expectations. I LOVE THEM.”

Skylar Mills